Web writing: links are powerful and valuable
If you’re new to writing for the web, there’s one thing you need to know, and to remember. It’s this: relevant links are both powerful and valuable. The web is the web because of links, after all.
Links are the foundation of search engine optimization (SEO). They’re the primary way any web page is found online.
In the first few lessons of Sell Your Writing Online NOW (SYWON) web writing training, I ask you to create several sites.
Some writers tell me that they don’t need to do the “create a site” assignments in the lessons, because they already have a site. We tell them that’s great, but please follow the assignments as written, because there’s a strategy involved, and the more links they have, the better.
Just this morning, Julia wrote in response to a member query:
Start a Blogger blog; link it to your other websites. LINKS are vital; the more the merrier, and the more you’ll show up in the search engine results. So, create as many Blogger blogs as you wish. (Each blog must be genuine, and not created solely for links, that would be spam.)
That aside, there’s no limit on the number of free Blogger and WordPress.com blogs you can create, pointing back to your “real” websites. There’s a reason Angela has so many sites…
Get all the RELEVANT links you can
It’s vital that you get relevant links. As you go through the training, you’ll find that the sites you create start working for you, bringing you traffic via your links, and that as a result of the links, your income rapidly increases.
One point: please notice I said “relevant” links — not just any old links.
Relevant links are those which are relevant: they have something to do with the purpose of the site you’ve created.
Your writer’s portfolio site could have links from your clients (always ask clients to link to you from their sites; some will, some won’t). Your clients may be in many different industries. So you could have links from businesses which sell pet food, or which sell concrete rebar. Neither pet food or rebar are relevant on the face of it, BUT if they link to you using a keyword like “writer” or “freelance writer” or your name, they are relevant.
A warning: beware “we’ll get you to the top of Google” scams
Scammers love to sell linking scams. Therefore, delete any “we’ll get you to the top of Google” email messages you receive.
They’re scams. Here’s why: getting you to the first page of the search engine query results for a valuable and competitive keyword like “freelance writer” is impossible. You need to spend lots of time (and money) to achieve that.
These scammers provide you with totally irrelevant garbage links, which will get you banned from the search engines, so please don’t be misled.
Are you a member of Sell Your Writing Online NOW (SYWON) web writing training? Join us: you’ll have lots of fun, and you’ll become an established, well paid web writer, more quickly than you believe possible.
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