I create marketing plans for different products each month. For example, one of my marketing plans for April is to promote Fab Freelance Writing Ezine.

Why create marketing plans?

1. They’re essential because they work — they make sales

2. They stop procrastination

3. They allow you to track what’s happening with your writing.

For example, Stan’s a new writer and a Sell Your Writing Online NOW (SYWON) subscriber.

Stan’s on Lesson 8, and for a beginner, he’s doing brilliantly. He’s written articles for two clients, and has two testimonials. Now’s the time for Stan to spread his wings, and to promote his article writing services by creating a marketing plan for his article writing.

A marketing plan takes a minute or two to create. Then all you need to do is to slot the tasks into your calendar program, and work on each day’s task as the day arrives.

Stan’s still working a day job, so he asked me to help him to create his plan, and to schedule the tasks. He’s now done that. Here’s what he wrote: “I can’t believe it — four days after creating my plan, I’ve got FIVE new clients and projects.”

Yes, of course, marketing works. However, as I wrote to Stan: “That’s great, but do keep doing your marketing tasks, no matter how busy you get. Your marketing is cumulative, and the more marketing you do, the more your income will rise.”

So if you haven’t created a marketing plan yet, start today.

Managing all your SYWON info: make a study plan

Big tip: Sell Your Writing Online NOW (SYWON) provides you with HUGE amounts of information because it gives you all the know-how you need to build a fantastic, profitable writing career over years to come.

Everything works together, so read each week’s lesson carefully, and integrate the new information you receive. Go back over previous lessons too — often a nugget of information will leap out at you, and you can incorporate that into what you’re doing immediately.

Devote ten to 15 minutes a day to studying your SYWON material. It will pay off for you in amazing ways.

Discover the world of Web writing – make a great income writing from home, or from anywhere

Sell Your Writing Online NOW

There’s great money in Web writing. Some Web writers are making $20,000 a month by blogging for a stable of sites. Others are writing articles or ebooks.

Join the Web writing gold rush with Angela Booth’s comprehensive training: “Sell Your Writing Online Now”.

Create marketing plans for writing success is a post from: Angela Booth's Sell Your Writing Online NOW Blog: make money writing for the Web.

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The first reason is that press releases will get you known as a writer. Every release you write will get new clients for you and will remind current and previous clients that you’re still in business. The second reason is that once you become familiar with writing press releases, you can write them for others: it’s another writing service you can provide to your clients.

1. What’s a Press Release?

Essentially a press release is simply a document which is released to the media about something which is newsworthy. Did you know that 75 per cent of all newspaper articles are derived from press releases? New stories are often based on press releases and in some smaller newspapers may be used as news stories completely as written, in their entirety.

2. Topics for Press Releases

Although the terms “news release” and “press release” can be used interchangeably I usually use “news release” because it reminds me that a press release must contain something newsworthy.

Here’s a list of the elements of a news release. Your news releases should contain at least one of the following elements: timeliness, public interest, conflict, tragedy, humor, sex, money, human interest, the future, or animals.

As a writer this gives you a wide field for topics for your news releases. As a marketing tool for your writing, almost anything can provide a topic for a press release.

For example, if you’re adding a new writing service (such as a news release writing service for example) to the services you provide, this is a great topic for a press release.

Winning a new contract, a client’s success, business tips, and expanding your writing business are all great topics for press releases too.

Almost anything can make a topic for a press release.

Get a press release template so you know the format for your releases, and remember that all press releases are written in the third person — “Jenny Smith, a local writer says_______”.

3. Distributing Your Press Release

Your press releases should always be sent to your local media: that is to local newspapers,radio stations, and TV networks.

The web has opened a whole new arena for press releases. Nowadays many press releases are simply written as an online marketing strategy. They’re written to attract a business’s customers, and provide high-quality links, rather than being directed at the media.

Press releases get credibility, publicity and clients for your writing business. If the media pick up on any of your releases you’ll get a story in your local paper. This happens often.

So write a press release today; it’s an easy and powerful way to market your writing services business.

Discover the secrets to marketing your writing services with Angela Booth’s video series and marketing ebook. Give your writing business a marketing boost today – you’ll be thrilled with the results.

Make Money Writing: Marketing With Press Releases is a post from: Angela Booth's Sell Your Writing Online NOW Blog: make money writing for the Web.

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Here are four essentials for profitable marketing.

1. The More Marketing You Do, the Better: Everything Is Cumulative

Marketing your writing services business isn’t a “do it once and forget it” thing. It needs to be constant. There’s a reason companies big and small advertise — it’s to get and keep clients.

Once you’ve completed a project for a client, even if the client loves the work you did, there’s no guarantee that he will recall your name six months or two years from now when he’s looking for a writer.

Therefore, you need to market consistently, not only to attract new clients, but also to stay in touch with current and former clients.

I market every day, and so does every other professional writer who’s booked solid. Marketing is a must, and it’s cumulative.

2. Enjoying Marketing: Make It Fun

I hated marketing my writing services for many years, until I realized that if I could market for others, I could do it for myself. The key was ensuring that I only did the kinds of marketing I enjoyed.

You can do this too. Choose one marketing method a month, and do it for the entire month, but make it something that’s fun for you. Blogging and social media marketing are fun for me, so I often choose these forms of marketing. You may prefer advertising or creating press campaigns.

3. The Four Ps of Marketing, Applied to Your Business

When you say “marketing” many writers assume that that means “promotion.” While that’s true, there’s more to marketing than promotion. Use all the basics of the marketing mix, the “4Ps” of Product, Price, Promotion and Place, in your marketing.

That is, think about the products you provide (offer services your buyers need and want), assess your pricing periodically, and target different locations with your products.

4. Be Your Own R&D Department

Large companies have Research and Development (R&D) departments, and you should too. Don’t get stuck in a rut. Study new forms of writing, and develop new writing services you can offer.

When you spend time researching what buyers of your writing need, and then develop services and products to meet those needs, you’ll never run out of marketing opportunities.

Discover the secrets to marketing your writing services with Angela Booth’s video series and marketing ebook. Give your writing business a marketing boost today – you’ll be thrilled with the results.

Writing: Marketing Your Writing Services Business for Clients and Cash is a post from: Angela Booth's Sell Your Writing Online NOW Blog: make money writing for the Web.

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