Interested in creating your own information products to sell? If you’re short of time, you can create a product, and get it ready for sale, within just 24 hours. Discover how easy it is in this article.
Developing and selling information products is a great way to make money online. Millions of people are looking for information, and if you can provide them with that information in an appealing package, you can make money.
1. Choose the Information You Want to Share: Who Needs the Information?
If you’ve put off creating your own information product because it seems to difficult, there’s no need to create a 100-page ebook. Create something simpler, such as an audio program of 45 minutes. You can create an audio program within a couple of hours.
Start by deciding on the information you want to share. Everyone has information they’ve uncovered which is valuable, because it’s based on their own personal experience. For example, perhaps you’ve lost weigh recently, or have discovered how to make money online in a unique way. Perhaps you’ve had a health issue, and have resolved it.
Choose the information you want to share. As an example, we’ll imagine you want to share how you lost 60 pounds in six months.
2. Research Your Audience on Forums
Your next step is the most important step. You’ll be selling your information product to a specific audience. You must find out what your audience needs. Find forums by entering “______(topic) forums)” into Google. For our weight loss example, you’d type: “weight loss forums”.
Spend half an hour reading forums, and make a note of most-asked questions. You’ll answer these questions in your audio program.
3. Create Interview Questions
Your next step is to write some interview questions, using the information you discovered in forums. Write around ten questions. You can create more if you wish. If you do, your program will be longer.
4. Interview Yourself, or Someone else
Next, set up your computer to record audio, and either answer the questions (interviewing yourself) or ask someone else to interview you for the audio. Create two or more audio files; this makes the material easier for buyers to download.
Save your audio files in MP3 format, and upload them to a site to which you can send buyers to download the files.
5. Write a Sales Letter for Your New Product
You next step is to write a short sales letter for your product, and put it online. Keep it short — your aim is to get your product selling. You can always tinker with your sales letter later.
6. Fast Promotion on Forums
There are dozens of ways you can promote your new information product. Start by linking to your sales letter from your forum signature. In forums, people are looking for solutions. You should sell your first product within hours.
So there you have it: you’ve created an information product, and have sold it, within 24 hours.
Want more information on creating information products? Angela Booth’s Sell Your Writing Online NOW (SYWON) training gives you all the know-how you need.